#ThoropassInTheWild: The need for speed

In the fast-paced world of B2B SaaS, every second counts. B2B companies are constantly seeking innovative ways to accelerate their processes and gain a competitive edge. However, this “need for speed” is often met with hurdles as they strive to meet and maintain the ever-growing information security and compliance requirements. 

Traditionally, frameworks like SOC 2, PCI DSS, and ISO 27001 have siphoned time and human resources away from innovating in order to become compliant with industry standards. Thoropass solves this problem by combining smart automation with expert guidance to provide a seamless end-to-end compliance and audit solution, allowing organizations to achieve and maintain multiple frameworks with a single audit—and manage it all within a single platform.

To drive this message home, we recently took over the Boston skyline with an out-of-home (OOH) campaign. On average, Bostonians only see about 10 hours of sunlight in the month of February. So we thought a Beantown blitz with almost 200 placements around the city was the perfect way to test OOH messaging. 

The bright Thoropass green against the grey sky certainly caught people’s attention. We’ve had many snaps sent in from customers, prospects, and friends who caught a glimpse during their commute. 

Fast and not-so-furious: Theme of speed

The overarching theme of the billboards revolves around speed. In contrast to a city plagued by gridlock and train slowdowns, Thoropass offers a solution to expedite organizational compliance processes. 

The message is clear: Thoropass can help speed up an organization’s time to audit by an impressive 67% and allow organizations to get SOC 2 compliance 4X faster than alternative processes. 

While the signage may not alleviate traffic or slowdowns on the T, it draws attention to the tangible benefits of Thoropass in streamlining compliance journeys.

Less is more: Thoropass helps streamline the compliance and audit process

Thoropass is the single source of truth for companies navigating the complex landscape of audits and compliance. The Thoropass platform ensures accuracy, consistency, and accessibility, reducing the time and resources needed for audits.The simple, bold billboards reflect that. 

If you happen to be in or around the Boston area and spot any of our placements, let us know by snapping a pic and posting to social media using #thoropassinthewild.

And, if you’d like to talk to one of our experts about how Thoropass can help you grow and maintain your compliance program efficiently and effectively, click here.

Share this post with your network: